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In May 2022, Bloomeffects, the award-winning clean beauty brand known for using upcycled tulips in all its products, launched their Tulip Dew Sunscreen Serum as part of the Tulip Season Celebration. To maximize engagement, I developed a comprehensive 360 campaign, reaching multiple audiences through diverse channels.

The campaign kicked off with a high-profile press event and was followed by a month-long community-building experience at Bloomeffects’ tulip fields. Social media campaigns, email marketing, and in-store activations at retail locations worked in tandem to drive awareness and participation. The strategy was designed to create a layered, immersive experience for consumers, influencers, and press alike, generating buzz around the hero ingredient and positioning the product as a must-have for the season.

Placements In:

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Day 1,
Old World Dutch

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The press and influencer guests are greeted by a day filled with classic dutch heritage.

The day reflects the "dark academia" aesthetic of the age in which the first Tulip Mania took place.

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Day 2,
Modern Tulip Mania

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Guests are brought to a high tea at the Bloomeffects Tulip Fields.

The day is a careful blend of Bridgerton imagery and the brand's pillar concept of Heritage Farming.

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