In May 2022, Bloomeffects, the award-winning clean beauty brand known for using upcycled tulips in all its products, launched their Tulip Dew Sunscreen Serum as part of the Tulip Season Celebration. To maximize engagement, I developed a comprehensive 360 campaign, reaching multiple audiences through diverse channels.
The campaign kicked off with a high-profile press event and was followed by a month-long community-building experience at Bloomeffects’ tulip fields. Social media campaigns, email marketing, and in-store activations at retail locations worked in tandem to drive awareness and participation. The strategy was designed to create a layered, immersive experience for consumers, influencers, and press alike, generating buzz around the hero ingredient and positioning the product as a must-have for the season.
Placements In:
Day 1,
Old World Dutch
The press and influencer guests are greeted by a day filled with classic dutch heritage.
The day reflects the "dark academia" aesthetic of the age in which the first Tulip Mania took place.
Day 2,
Modern Tulip Mania
Guests are brought to a high tea at the Bloomeffects Tulip Fields.
The day is a careful blend of Bridgerton imagery and the brand's pillar concept of Heritage Farming.