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In May 2022, Bloomeffects launched their Tulip Dew Sunscreen Serum during the brand's Tulip Season Celebration...
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To maximize engagement, I developed a 360 campaign targeting diverse audiences across multiple channels. The campaign kicked off with a high-profile press event - followed by a month-long community-building experience at Bloomeffects’ tulip fields. Social media campaigns, email marketing, and in-store activations at retail locations worked in tandem to drive awareness and participation.
The strategy was designed to create a layered, immersive experience for consumers, influencers, and press alike, generating buzz around the hero ingredient and positioning the product as a must-have for the season.
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